If you want to earn well at freelance writing, you need to market continuously to insure a steady stream of client leads. It’s just a basic fact of business — and that’s what you’ve got – a business. Here are some effective ways to advertise your freelance writing
Free Online Classifieds
There are hundreds of these sites, of varying degrees of effectiveness. You can certainly use them as a way to advertise your writing services business. Here are two tips for success: be genuine, and offer various ways for people to contact you. You should also have many tiny ads working for you; but on the biggest free classifieds site of all, all your ads must be different. This shouldn’t be too hard. Just post several ads a day, each for a different service you provide.
Pay Per Click
Pay Per Click (PPC) can be a bonanza for you, or a complete disaster. Although the tiny classifieds look simple to write, there’s a trick to them, and it’s this: relevance. Take the time to read all the Help documents on the PPC sites you choose.
Forum
Many forums for webmasters, business owners, and Internet marketers offer forms of advertising. This might be in a special area of the forum, or they may provide banner ads in specific areas. Large forums have thousands of members, so forum advertising can be an excellent way to get your message out and build a client list fast.
Ezine
As with forum advertising, ezine advertising is a way to get your message out to thousands of people, and if you’re familiar with the ezine you choose, it can work for you.
Text Link
Text link advertising is becoming the ugly stepchild of the online advertising world, for various reasons. However, it works, and works well, over time. This is a more subtle form of advertising than the other forms we’ve discussed. Use it to increase your writer’s Web site’s ranking in the search engines, so that you can stop advertising for good, and still get a constant flow of clients.